Frizzant

Modern Yoga Real Food Inspiration · 2021 · Client: Frizzant

Categories: Corporate, Ecommerce, HubSpot

We designed and prototyped the user experience and navigation of the new Frizzant website. They needed a website where users could create their member experience, so we developed a Woocommerce Ecommerce custom theme where the purchase process is completely tailored so users could become Frizzmembers, book their weekly yoga classes and enjoy healthy food and curated wellness products at home.

The challenge on developing websites with high functional requirements is to make them useful for non-tech creative professionals. Wordpress Wordpress is a powerful content manager, so we develop a tailored theme on Woocommerce Ecommerce that Frizzant crew could self-update. Thanks to the full end-to-end integration of the site with HubSpot Hubspot, tracking the experience of the Frizzmembers extended far beyond the website, turning their entire journey with the space into a continuous, personalized experience.

Frizzant's identity is flowy and wavy, so animations were the branding user experience cornerstones for the website. With a flexible architecture adaptable to scalable content, we design a modular wireframe and prototype a mobile first website with fluid content loading animations for a webapp experience navigation.

Graphic Design: Bold.

A project by digital of things, user experience digital studio in Barcelona. See all projects.