Paula López de Murillas

An Stylist Personal Portfolio · 2020 · Client: PLM

Categories: WordPress, React, Creatives

Paula López de Murillas is a commercial, cinema and theatre fashion stylist based in Barcelona. She has a huge portfolio of audiovisual work so she was looking for an online brochure where people could enjoy her work with an optimal navigation experience. We created Paula López de Murillas' identity and the web design for her portfolio, developed in React React for a super smooth navigation experience.

Classical and fashion: an identity for style. Paula López de Murillas needed an orderly brand identity to demonstrate her professional methodology and to enhance her work. We created a typographic logo inspired by classic fashion magazines. The use of colours reinforces the iconic recall as well as spotlight her work.

Simplicity on navigation and an ordered grid were the briefing cornerstones for the website. We worked on a flexible content architecture aiming to an scalable website. With a purpose larger than a cool website, we designed a modular wireframe and prototyped a mobile first portfolio with super speed loading for a webapp experience navigation through contents.

The challenge in using the latest technologies is to make them useful for non-tech creative professionals. WordPress Wordpress is a powerful content manager, so we developed a tailored digital of things theme on React–Redux that Paula could self-update. Combining these technologies we achieved a simple management website with a state of the art browsing experience.

Graphic Design: Lluís Camps.

A project by digital of things, user experience digital studio in Barcelona. See all projects.