UX Design
Next React development

AutomaticTV needed a state-of-the-art website to present their innovative artificial intelligence product that did not rely on databases to ensure the site’s security. We modulated and developed a web app in React based on Next that allowed us to combine a high-level user experience with a static web rendered on the server side.

React tecnology for a webapp experience

Sim­plic­ity on nav­i­ga­tion and a web not dependent on databases were the brief­ing cor­ner­stones. We work on a flex­i­ble in­for­ma­tion ar­chi­tec­ture aim­ing to an scal­able web­site made in Next with su­per speed load­ing for a we­bapp ex­pe­ri­ence nav­i­ga­tion through con­tents.

Tailored animations for a handmade identity

One of the most outstanding features of AutomaticTV’s identity is the use of hand-drawn strokes to highlight the main concepts. In order to enhance the brand’s graphic identity, we designed custom animations for each of the strokes, generating dynamism and reinforcing the brand’s storytelling.