Verbal Identity
Branding Direction
Website Design & Development

Redefining beauty rituals & emotions

Clara and Renato wanted to create the first beauty bar in Barcelona. A cozy space dedicated to personal care through natural cosmetics, with a range of services from facial and body treatments to a natural cosmetics boutique with a Mediterranean essence. They contacted us to create a Mediterranean brand associated with natural beauty and luxury based on experience and enjoyment, so we designed a project where the brand was built and tailored to owners essence and objectives from scratch.

Redefining beauty rituals

Casa Olea wanted to be a singular space in Barcelona, so they need an identity with strong personality and Mediterranean touched. We started the project with a branding workshop where the name, tagline and verbal identity were defined. Bold Brand Builders was the team we worked with for the art direction, creating the visual identity of the brand.

Much more than an ecommerce

Casa Olea needed a web­site where users could design and book their beauty ex­pe­ri­ence. We de­vel­oped a woocom­merce cus­tom theme where the booking process is com­pletely tai­lored so users could customize their beauty rituals, book their treatments, create personalized Gift Cards and en­joy selected mediterranean beauty products at home.

Organic navigation and gentle animations

With a flex­i­ble ar­chi­tec­ture adapt­able to scal­able con­tent, we de­signed a mod­u­lar wire­frame and pro­to­typed a mo­bile first web­site with gen­tle con­tent load­ing an­i­ma­tions for a we­bapp ex­pe­ri­ence nav­i­ga­tion. In aim to pre­serve the look&feel of the brand we com­bined gen­tle an­i­ma­tions with text mar­quees for a clean but with a strong per­son­al­ity web­site de­sign.